Monica has sold over 5 million albums in the United States and is recognized as one of the best female pop and R&B singers to emerge in the 1990s. Monica was a regular adviser on The Voice and starred in her own reality television show on BET, “Monica: Still Standing”. She has also won a BET music award and a Billboard Music Award. Known for many #1 hits including “The Boy is Mine” and “The First Night”. Check out this article to gain more insights on contextual and location-based mobile marketing.Get your Monica tickets on TicketSmarter today and catch the Grammy Award-winning artist when she’s in town. Adding on to that, using location to understand the context of a user is a far more difficult than it seems as first and requires advertisers to be very careful in their approach. For example, if the advertiser pushes the right message but at the wrong time, the consumer may decline to engage in the future, losing them a potential purchaser forever. With the emergence of beacons and the ability to push messages to apps on mobile devices, location-based advertising is back at the top of the hype cycle. Location, location, location: the rise of hyper-local marketing Check out this article to gain more insights on the compelling conclusions that beacons offered them with.ĥ. And the results were amazing: 20% of attendees who downloaded the app were found to engage with beaconed messaging, inspite of the organizers not having advertised about it in anyway. Instead of pushing offers or deals, they used beacons to create an enhanced interactive experience for their visitors with non-intrusive proximity based messaging. However, the manner in which they used iBeacon technology is a great lesson to many brands out there. Beaconing at Bonnaroo & the Lessons Learnedīonnaroo, an annual four-day music festival held at Tennessee, that draws upto 80,000 attendees every year, recently deployed 100 beacons at the campgrounds and entryways of the event. Check out this article to learn how Groupon plans to push outside the realm of daily deals by facilitating hyper-localized marketing for merchants.Ĥ. Further, this kind of mobile tracking could also allow deals to be tailored to the day of week and time of day. Merchants will be able to use these beacons to tailor and launch consumer-targeted promotions via proximity signals.
Groupon recently announced that they will be launching a new product using beacons, aimed at giving local merchants targeted access to consumers. Groupon to Launch Beacon based Proximity Marketing & Mobile Payments If you are one among them, then this ebook covering a number of proximity marketing campaign success secrets will help you ace your next campaign.ģ.
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Even to this day, most brands are unsure about how to leverage beacons and integrate it with their mobile strategy. In fact, many industry experts are of the opinion that proximity marketing will be one of the most dominating marketing trends of 2015. The A to Z of Proximity Marketing with BeaconsĪccording to a recent Business Insider report, beacons are predicted to influence up to one on every four dollars spent in retail stores by 2016.
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Check out this article to learn how Unacast, a Norwegian startup plans to achieve this by creating global platforms for proximity service providers (PSPs) that let brands and retailers retarget consumers online, based on their offline behaviour.Ģ. In fact, Unilever’s initial efforts to glean offline shopper data for mobile targeting this month exemplifies the role the technology could play. These devices offer a new layer of consumer intelligence, a highly precise map of real-world physical activity that can be tied back to digital actions and exposures. Beacons Open Up Prospects For ‘Physical Retargeting’Īs many speakers at the MediaPost IoT: Beacons Conference early this month mentioned, beacons are capable of much more than pushing coupons and user reviews to people in-store. This week’s compilation is packed with super insightful, not to mention actionable content on how beacons can help brands retarget consumers online, based on offline behaviour what are Groupon’s plans with Proximity Marketing, an interesting beacon case study on Bonnaroo Music Festival and more. We are back with our latest roundup of must-read posts on beacons.
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